Contech SBP is a leading company in the Irish construction industry. We wanted to provide a point of differentiation for their brand by adding a human element - something none of their competitors do.
We created a new identity and collateral that centred around the idea of a new solutions based brand icon. Each segment of the symbol represents a different stage of the process:
Stage 1 - The Problem
Stage 2 - The Thinking
Stage 3 - The Solution
As each of these stages requires different solutions, the logo can move to represent each step - always settling at the final solution.
We subsequently created 3D versions of the logo in various states to show a more tech focused side to the brand.
Agency : In the Company of Huskies